The importance of researching target audience lies purely with production. If you are oblivious to having a target market then your product won't fit society. Forbes magazine explains that target audiences know whether they're going to enjoy something or not, this leads to reviews on social media expressing their views. My target audience of teenagers was chosen because our genre is in a niche category that can be easily mistaken for a mass market. Therefore the use of having teenagers to target creates clear media coverage and enjoyment.
Friday, 23 October 2015
Target Audience Research and Demography
The importance of researching target audience lies purely with production. If you are oblivious to having a target market then your product won't fit society. Forbes magazine explains that target audiences know whether they're going to enjoy something or not, this leads to reviews on social media expressing their views. My target audience of teenagers was chosen because our genre is in a niche category that can be easily mistaken for a mass market. Therefore the use of having teenagers to target creates clear media coverage and enjoyment.
Subscribe to:
Post Comments (Atom)
It appears that you have decided your target audience is *anyone* over the age of 18? Do 18 year olds enjoy the same music as 80 year olds? Have they experienced the same events in their respective lives? Have they got the same interests and outlook on life? There are many, many other factors to consider. Age is one of them but you must consider a limit to even this. Gender? Socio-economic class?
ReplyDelete